EBK MARKETING
6th Edition
ISBN: 8220103676250
Author: Grewal
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Question
Chapter 20, Problem 4MA
Summary Introduction
To discuss: The reasons why salespeople must be good listeners and must be good at asking questions.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Why is it important to have excellent customer service for your customers? in what ways can employers empower their salespeople to provide excellent customer service?
Have you ever participated in marketing or media research? If so, then describe your experience. If not, then describe a topic you would be interested in providing feedback on.
If a business wants to gain media attention, make a memorable and positive connection with its target audience, and take a little risk or be a bit edgy, then which type of marketing tool would fit best for its marketing campaign?
Knowledge Booster
Similar questions
- You are now consulting for a major beverage company. Talk on how the firm can improve its online reputation and how the internet fits into the bigger picture of your marketing strategy. Before releasing any new webpages to the public, it is recommended that you first release a draft.arrow_forwardAre most sales forces motivated/compensated to maximize revenues or profits? If you were designing a motivation/compensation system for a sales force, what would be its key components? Why?arrow_forwardYou're a consultant for an established beverage manufacturer. Provide the company with an overview of your marketing plan, highlighting the role the internet will play and outlining any steps the business must take to improve its online reputation. Create drafts of any necessary web pages in advance.arrow_forward
- A critical part of leading a high-performance sales team is motivating salespeople to accomplish organization goals through an optimal salesforce reward system. what are the three (3) key areas of an optimal salesforce reward system.arrow_forwardHow did the introduction of Salesforce.com as an Internet-based service help sales representatives communicate better with customers?arrow_forwardPlease help me answer the following, thanks. PLEASE DON'T REJECT IT, I NEED YOUR HELP ASAP.Please help me answer the following, thanks.arrow_forward
- Look at the solutions individuals come up with and really use to fix the problems you've observed them having with mobile apps and PCs. Research several options that might make utilizing your product less frustrating for customers. What did you do when you were at your wit's end trying to fix a piece of software or an application that just wouldn't cooperate? Is there anything you can suggest to help with this issue?arrow_forward1. What are the key characteristics of effective sales dialogue? 2. Explain how salespeople can generate feedback from buyers.arrow_forwardPrepare a pitch to investors as to why they should invest in your product. Convince them that you understand your target audience and explain how you will reach them. Practice perspective- taking, and consider what it would be like if you were in your target customer's shoes. Why might you want the product? What might be some reasons you wouldn't buy the product? Create a slideshow presentation of your pitch to potential investors. Be sure to include the answers to these questions: What is your product, and how exactly does it promote good health? Who is your target audience, and what do you know about them? What are the ways you intend to advertise to your target audience? How will you use different aspects of media to sell your product? What makes you sure that your product will be a success within its target culture?arrow_forward
- Do you believe it is unethical for a company to circulate fake news if it results in great sales? What can you do to ensure the information you are reading is accurate, trustworthy, and validated? What can happen to an organization that believes fake news?arrow_forwardCompeting with hundreds of applicants for an interviewto secure a marketing job can be stressful and frustrating.How do you personally cope with and overcome the continuous rejection and the prospect of being unemployed?arrow_forwardYou were recently hired as a new sales manager and are about to conduct your first evaluations of individual salespeople. You have called a sales staff meeting to explain what you plan to do. How would you plan to use salesperson job satisfaction in your evaluations?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning