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MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 20, Problem 3LO
Summary Introduction
To Discuss: The characteristics of demand in price determination.
Introduction: Pricing objective supports the pricing procedure for an item and it ought to mirror an organization's strategic, financial, marketing and product objectives.
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Chapter 20 Solutions
MKTG 9:STUDENT ED.-TEXT
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