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CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Chapter 2.1, Problem 1LO
Summary Introduction
To discuss: The way the marketing plans differs at different levels in organization.
Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.
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