Accounting
27th Edition
ISBN: 9780357155899
Author: Carl S. Warren; James M. Reeve; Jonathan Duchac
Publisher: Cengage Learning US
expand_more
expand_more
format_list_bulleted
Question
thumb_up100%
Chapter 21, Problem 21.15EX
To determine
Break-even Analysis: It refers to an analysis of the level of operations at which a company experiences its revenues generated is equal to its costs incurred. Thus, when a company reaches at its break-even, it reports neither an income nor a loss from operations. The formula to calculate the break-even point in sales units is as follows:
To compute: the number of new customer accounts needed to break even on the cost of the promotional campaign.
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
Media outlets such as ESPN and Fox Sports often have websites
that provide in-depth coverage of news and events. Portions of these
websites are restricted to members who pay a monthly subscription
to gain access to exclusive news and commentary. These websites
typically offer a free trial period to introduce viewers to the site.
Assume that during a recent fiscal year, ESPN.com spent $4,200,000
on a promotional campaign for the ESPN.com website that offered
two free months of service for new subscribers. In addition, assume
the following information:
Number of months an average new customer stays with the service
(including the two free months)
14 months
Revenue per month per customer subscription
Variable cost per month per customer subscription
$10.00
$5.00
Determine the number of new customer accounts needed to break
even on the cost of the promotional campaign. In forming your
answer, (1) treat the cost of the promotional campaign as a fixed cost
and (2) treat the revenue less…
Break-even analysisMedia outlets such as ESPN and Fox Sports often have websites thatprovide in-depth coverage of news and events. Portions of thesewebsites are restricted to members who pay a monthly subscription to
gain access to exclusive news and commentary. These websites typicallyoffer a free trial period to introduce viewers to the site. Assume thatduring a recent fiscal year, ESPN.com spent $4,200,000 on a promotionalcampaign for the ESPN .com website that offered two free months ofservice for new subscribers. In addition, assume the following Information:
Number of months an average new customer stays with the service (including the two free months)
14 months
Revenue per month per customer subscription
$10.00
Variable cost per month per customer subscription
$5.00
Determine the number of new customer accounts needed to break evenon the cost of the promotional campaign. In forming your answer, (1) treat the cost of the promotional campaign as a fixed cost and (2)…
ak-Even Analysis
dia outlets such as ESPN and FOX Sports often have
osites that provide in-depth coverage of news and
ents. Portions of these websites are restricted to
mbers who pay a monthly subscription to gain access
exclusive news and commentary.
ese websites typically offer a free trial period to
duce viewers to the websites. Assume that during a
ent fiscal year, ESPN.com spent $4,200,000 on a
motional campaign for the ESPN.com websites that
ered two free months of service for new subscribers.
addition, assume the following information:
mber of months an average new customer stays
h the service
cluding the two free months)
14
months
venue per month per customer subscription
iable cost per month per customer subscription
termine the number of new customer accounts
eded to break even on the cost of the promotional
mpaign. In forming your answer, (1) treat the cost of
promotional campaign as a fixed cost, and (2) treat
revenue less variable cost per account for the
scription period…
Chapter 21 Solutions
Accounting
Ch. 21 - Describe how total variable costs and unit...Ch. 21 - How would the following costs be classified...Ch. 21 - Describe how total fixed costs and unit fixed...Ch. 21 - In applying the high-low method of cost estimation...Ch. 21 - If fixed costs Increase, what would be the impact...Ch. 21 - An examination of the accounting records of...Ch. 21 - Prob. 7DQCh. 21 - Both Austin Company and Hill Company had the same...Ch. 21 - How does the sales mix affect the calculation of...Ch. 21 - What does operating leverage measure, and how is...
Ch. 21 - High-low method The manufacturing costs of...Ch. 21 - High-low method The manufacturing costs of...Ch. 21 - Contribution margin Lanning Company sells 160,000...Ch. 21 - Contribution margin Weidner Company sells 22,000...Ch. 21 - Prob. 21.3APECh. 21 - Prob. 21.3BPECh. 21 - Prob. 21.4APECh. 21 - Prob. 21.4BPECh. 21 - Prob. 21.5APECh. 21 - Prob. 21.5BPECh. 21 - Operating leverage SungSam Enterprises reports the...Ch. 21 - Prob. 21.6BPECh. 21 - Margin of safety Liu Inc. has sales of 48,500,000,...Ch. 21 - Margin of safety Junck Company has sales of...Ch. 21 - Classify costs Following is a list of various...Ch. 21 - Identify cost graphs The following cost graphs...Ch. 21 - Prob. 21.3EXCh. 21 - Identify activity bases From the following list of...Ch. 21 - Identify fixed and variable costs Intuit Inc...Ch. 21 - Relevant range and fixed and variable costs Vogel...Ch. 21 - High-low method Ziegler Inc. has decided to use...Ch. 21 - High-low method for a service company Boston...Ch. 21 - Contribution margin ratio a. Yountz Company...Ch. 21 - Contribution margin and contribution margin ratio...Ch. 21 - Prob. 21.11EXCh. 21 - Break-even sales Anheuser-Busch InBev Companies,...Ch. 21 - Break even sales Currently, the unit .selling...Ch. 21 - Prob. 21.14EXCh. 21 - Prob. 21.15EXCh. 21 - Prob. 21.16EXCh. 21 - Prob. 21.17EXCh. 21 - Prob. 21.18EXCh. 21 - Prob. 21.19EXCh. 21 - Prob. 21.20EXCh. 21 - Prob. 21.21EXCh. 21 - Break-even sales and sales mix for a service...Ch. 21 - Margin of safety a. If Canace Company, with a...Ch. 21 - Prob. 21.24EXCh. 21 - Operating leverage Beck Inc. and Bryant Inc. have...Ch. 21 - Items on variable costing income statement In the...Ch. 21 - Variable costing income statement On July 31, the...Ch. 21 - Appendix Absorption costing income statement On...Ch. 21 - Classify costs Seymour Clothing Co. manufactures a...Ch. 21 - Prob. 21.2APRCh. 21 - Prob. 21.3APRCh. 21 - Prob. 21.4APRCh. 21 - Sales mix and break-even sales Data related to the...Ch. 21 - Contribution margin, break-even sales,...Ch. 21 - Classify costs Cromwell Furniture Company...Ch. 21 - Prob. 21.2BPRCh. 21 - Break-even sales and cost-volume-profit chart For...Ch. 21 - Prob. 21.4BPRCh. 21 - Prob. 21.5BPRCh. 21 - Contribution margin, break-even sales,...Ch. 21 - Prob. 21.1CPCh. 21 - Communication Sun Airlines is a commercial airline...Ch. 21 - Break-even analysis Somerset Inc. has finished a...Ch. 21 - Variable costs and activity bases in decision...Ch. 21 - Variable costs and activity bases in decision...
Knowledge Booster
Similar questions
- Break-Even Analysis Media outlets such as ESPN and Fox Sports often have web sites that provide in-depth coverage of news and events. Portions of these web sites are restricted to members who pay a monthly subscription to gain access to exclusive news and commentary. These web sites typically offer a free trial period to introduce viewers to the web site. Assume that during a recent fiscal year, ESPN.com spent $2,566,580 on a promotional campaign for its web site, offering two free months of service for new subscribers. In addition, assume the following information: Number of months an average new customer stays with the service (including the two free months) 17 months Revenue per month per customer subscription $20 Variable cost per month per customer subscription $7 Determine the number of new customer accounts needed to break even on the cost of the promotional campaign. In forming your answer, (1) treat the cost of the promotional campaign as a…arrow_forwardBreak-Even Analysis Media outlets such as ESPN and Fox Sports often have websites that provide in-depth coverage of news and events. Portions of these websites are restricted to members who pay a monthly subscription to gain access to exclusive news and commentary. These websites typically offer a free trial period to introduce viewers to the site. Assume that during a recent fiscal year, ESPN.com spent $4,200,000 on a promotional campaign for the ESPN.com website that offered two free months of service for new subscribers. In addition, assume the following information: Number of months an average new customer stays with the service(including the two free months) 14 months Revenue per month per customer subscription $10.00 Variable cost per month per customer subscription $5.00 Determine the number of new customer accounts needed to break even on the cost of the promotional campaign. In forming your answer, (1) treat the cost of the promotional campaign as a fixed cost, and…arrow_forwardBreak-Even Analysis Media outlets often have websites that provide in-depth coverage of news and events. Portions of these websites are restricted to members who pay a monthly subscription to gain access to exclusive news and commentary. These websites typically offer a free trial period to introduce viewers to the website. Assume that during a recent fiscal year, one outlet spent $3,822,980 on a promotional campaign for its website that offered two free months of service for new subscribers. In addition, assume the following information: Number of months an average new customer stays with the service(including the two free months) 25 months Revenue per month per customer subscription $23 Variable cost per month per customer subscription $8 Determine the number of new customer accounts needed to break even on the cost of the promotional campaign. In forming your answer, (1) treat the cost of the promotional campaign as a fixed cost, and (2) treat the revenue less variable…arrow_forward
- Current Attempt in Progress You have been asked to help the local commercial radio station prepare its business plan for the upcoming year. The radio station operates for 18 hours a day (6 a.m. to midnight) seven days a week, all year. It broadcasts on average 15 minutes of on-air advertising per hour. To sell the advertising time, the station uses commissioned sales staff who are paid a base salary plus commission that varies according to the volume of sales. The station manager asks you to calculate how many hours of advertising it would need to sell in order to break even. (a) Select the fixed costs and the variable costs. Rent • Utilities (heat, light, water) Property and business taxes Management salaries and benefits Marketing costs for the station • Sales force base salaries Costs of production of on-air commercial • Advertising sales commissionarrow_forwardESPN and Fox Sports spent $4,200,000 on a promotional campaign for ESPN.com website that offeredtwo free months of service for new subscribers. In addition, assume the following information:Number of months an average new customer stays with the service (including the two free months): 14monthsRevenue per month per customer subscription : $10.00Variable cost per month per customer subscription : $5.00Determine the number of new customer accounts to break even the cost of promotional campaign.Treat the campaign cost as fixed and revenue less variable cost per account period as the unitcontribution margin.arrow_forwardService Industry AccountingThe Spectrum Fitness Club charges a nonrefundable annual membership fee of $1,200 for its services. For this fee, each member received a fitness evaluation (value $200), a monthly magazine (annual value $25), and two hours’ use of the equipment each week (annual value $1,100). Each of the three elements of the annual membership can be purchased separately. The initial direct costs to obtain the membership are $180. The direct cost of the fitness evaluation is $100, and the monthly direct costs to provide the other services are estimated to be $25 per person. Give the journal entries to record the transactions in 2019 relative to a membership sold on May 1, 2019.arrow_forward
- A television satellite operator launches a loyalty program by which points are granted for using satellite services. The points entitle the customer to a discount on the price to upgrade the satellite receiver or other equipment such as a digital box. Customers who accumulate 1,036 points will receive $259 off the purchase price of any equipment. (In other words, one point has a $0.25 value.) During the first year of the program, customers had accumulated 1,554,000 points on total revenue of $7,536,900. The operator expects that 60% of the points granted will be redeemed. Of the points granted in the first year, 518,000 were redeemed. How would the loyalty program be reflected in the first two years of launch? (Do not round other intermediate calculations. Round percentage of total selling price calculations to 1 decimal place, e.g. 15.2% and final answers to 0 decimal places, e.g. 125.) Revenue Liability related to loyalty points $ 7536900arrow_forwardIvanhoe Magazine Ltd. is a small company run by two enterprising university students. They publish an issue of the magazine once a month from September through April. The magazine reports on various university activities and provides information such as how to get the best concert tickets, where to get the best pizza for the best price, where the good study spots are, and how to get library staff to help with research. The magazine is sold either on a prepaid subscription basis for $12 for all eight issues, or for $2 per issue. During September, 1,650 subscriptions were sold. Up to the end of December, a total of 10,725 single copies were sold. The company also pre-sells advertising space in the magazine to local businesses that focus on the student market. During July and August, the company signed up several businesses and collected $16,500 in advertising revenues. The advertisements are to be included in all eight issues of the magazine. The cost of printing and distributing the…arrow_forwardhelp mearrow_forward
- CASE BACKGROUND: Digiview, Inc. is a company that offers video streaming of entertainment content for an annual fee of $125. To promote its service, the company places a display advertisement on an entertainment magazine web site called E-Monthly. The E-Monthly web site offers two choices for placement of the ad. Option A: Cost-Per-Thousand (CPM) is $4.00 per 1000 impressions. Option B: Cost-Per-Click (CPC) is $0.25 per click Of the 650,000 people who viewed the ad that Digiview placed on the E-Monthly web site, 10,400 people clicked the advertisement and were directed to the web site of Digiview. Of the 10,400 people who visited the web site of Digiview, 676 people completed on online form requesting more information on the video streaming service. Of the 10,400 people who visited the web site of Digiview, 2288 people left the site after viewing only one page If Digiview chose to place the ad on a CPC basis, what was the cost of the ad? (Show your calculations and final answer…arrow_forwardA consulting firm enters into a contract to help a small family owned business design a marketing strategy to compete with other companies in the region. THe contract spans 8 months. Baker's client promises to pay $93,000 at the begining of each month. At the end of the contract, Baker either will give their client a refund of $31,000 or will be entitled to an additonal $31,000 bonus, depending on whether sales at Burger boy at year end have increased to a target level. At the inception of the contract, Baker estimated an 80% chance that it will earn the $31,000 bonus and calculates the contract price based on the expected value of future payments to be received. At the end of the contract, Baker received the additional consideration of $31,000.00 #1. Prepare journal entry to record revenue for the first four month of the contract. #2. Prepare the journal entry that "Baker would record after 8 months to record the receipt of the $31,000 bonus. For #1 I'm not sure if I use…arrow_forwardThe University of Cincinnati Center for Business Analytics is an outreach center that collaborates with industry partners on applied research and continuing education in business analytics. One of the programs offered by the center is a quarterly Each symposium features three speakers on the real-world use of analytics. Each corporate member of the center (there are currently 10) receives fourteen free seats to each symposium. Nonmembers wishing to attend must pay $75 per person. Each attendee receives breakfast, lunch, and free parking. The following are the costs incurred for putting on this event: Rental cost for the auditorium: Registration Processing: Speaker Costs: Continental Breakfast: Lunch: Parking: $150 $8.50 per person 3@$800 $2,400 $4.00 per person $7.00 per person $5.00 per person (a) The Center for Business Analytics is considering a refund policy for no-shows. No refund would be given for members who do not attend, but nonmembers who do not attend will be refunded 50%…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Managerial AccountingAccountingISBN:9781337912020Author:Carl Warren, Ph.d. Cma William B. TaylerPublisher:South-Western College Pub
Managerial Accounting
Accounting
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:South-Western College Pub