Concept explainers
Each year Forbes ranks the world’s most valuable brands. A portion of the data for 82 of the brands in the 2013 Forbes list is shown in Table 2.12 (Forbes website, February, 2014). The data set includes the following variables:
Brand: The name of the brand.
Industry: The type of industry associated with the brand, labeled Automotive & Luxury, Consumer Packaged Goods, Financial Services, Other, Technology.
Brand Value ($ billions): A measure of the brand’s value in billions of dollars developed by Forbes based on a variety of financial information about the brand. 1-Yr Value Change (%): The percentage change in the value of the brand over the previous year.
Brand Revenue ($ billions): The total revenue in billions of dollars for the brand.
- a. Prepare a crosstabulation of the data on Industry (rows) and Brand Value ($ billions). Use classes of 0–10, 10–20, 20–30, 30–40, 40–50, and 50–60 for Brand Value ($ billions).
- b. Prepare a frequency distribution for the data on Industry.
- c. Prepare a frequency distribution for the data on Brand Value ($ billions).
Table 2.12 DATA FOR 82 OF THE MOST VALUABLE BRANDS
- d. How has the crosstabulation helped in preparing the frequency distributions in parts (b) and (c)?
- e. What conclusions can you draw about the type of industry and the brand value?
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Modern Business Statistics with Microsoft Office Excel (with XLSTAT Education Edition Printed Access Card) (MindTap Course List)
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