Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 2.6, Problem 2PC
Summary Introduction
To determine: The tool which helps the marketer to conduct a situation analysis.
Introduction: Situation analysis is a sort of investigation that assesses the external and internal conditions of particular associations which affect organizational performance. This analysis helps in choosing an appropriate system.
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