Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 2.1, Problem 2PC
Summary Introduction
To determine: Ways to attain sustainable competitive advantage using four macro strategies.
Introduction: Marketing strategy is an idea by the management to enhance the performance of the company and attract customers.
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Discuss why the macro environment is important to business strategy and outline with examples how organisations typically measure and assess it.
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