To discuss:
The type of behavior, companies engage in when they send mail solicitations to individuals who are already registered on the ‘Do Not Call Registry’ list.
Concept Introduction:
‘Do Not Call Registry’ list - The "Do Not Call Registry" list is a list of phone numbers of individuals created by the U.S. government that forbids telemarketers from calling up those customers. Business entities are forbidden from calling any number listed in the registry for selling their products or services.
Creative Response - Creative Response refers to the behavior of a business entity that permits it to meet the requirements as per the letter of the law but disobey the intent and the spirit of the prescribed law. This, in turn, weakens the actual outcome of the law.
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