Pearson eText Microeconomics -- Access Card
7th Edition
ISBN: 9780136850045
Author: Hubbard, Glenn, O'Brien, Anthony
Publisher: PEARSON
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Question
Chapter 3, Problem 3.1.14PA
To determine
Product differentiation.
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Synopsis
Your friend calls you and asks to borrow $20,000 so that he can open a Sushi restaurant in his hometown. In justifying this
request, he argues that there must be significant demand for Sushi and other Asian food in his hometown because there are
lots of such restaurants already there and three or four new ones are opening each month. He also argues that demand for
Asian food will continue to increase and he points to the large number of firms that now sell frozen Asian dishes in grocery
stores. Will you lend him money? What are the risks involved in choosing to lend him money?
Instructions
Please write 200-500 words of text. Using the external analysis tools (PESTLE analysis or Porter's five forces analysis),
support your decision. Write your answer in a clear and organized paragraph. Your answer should include a clear and precise
thesis that directly addresses the question.
Alex's Fire Engines is the sole seller of fire engines in the fictional country of Pyrotania.
Initially, Alex produced eight fire engines, but he has decided to increase production to
nine fire engines. The following graph shows the demand curve Alex faces. As you can
see, to sell the additional engine, Alex must lower his price from $75,000 to $50,000 pe
fire engine. Note that while Alex gains revenue from the additional engine he sells, he a
loses revenue from the initial eight engines because he sells them all at the lower price.
Use the purple rectangle (diamond symbols) to shade the area representing the revenu
lost from the initial eight engines by selling at $50,000 rather than $75,000. Then use t
green rectangle (triangle symbols) to shade the area representing the revenue gained
from selling an additional engine at $50,000.
PRICE (Thousands of dollars per fire engine)
250
200
175
150
125
100
25
Alex
1
O True
3
S
7
QUANTITY (Fire engines)
False
Demand
Revenue Lost
Revenue…
READ THEN ANSWER THE QUESTION :
THE QUESTION : What is the shape of Starbucks’ demand curve?
In January 2020, Starbucks raised their beverage prices by an average of1% across the U.S, a move that represented the company’s firstsignificant price increase in 18 months. I failed to notice because the pricechange didn’t affect grande or venti (medium and large) brewed coffeesand I don’t mess with smaller sizes, but anyone who purchases tall size(small) brews saw as much as a 10 cent increase. The company’s thirdquarter revenue rose 25% to $417.8 million from $333.1 million a yearearlier, and green coffee prices have plummeted, so what gives?Starbucks claims the price increase is due to rising labor and non-coffeecommodity costs, but with the significantly lower coffee costs alreadyimproving their profit margins, it seems unlikely this justification is the truereason for the hike in prices. In addition, the price hike was applied to lessthan a third of their beverages and only targets…
Chapter 3 Solutions
Pearson eText Microeconomics -- Access Card
Ch. 3 - Prob. 1TCCh. 3 - Prob. 2TCCh. 3 - Prob. 3.1.1RQCh. 3 - Prob. 3.1.2RQCh. 3 - Prob. 3.1.3RQCh. 3 - Prob. 3.1.4RQCh. 3 - Prob. 3.1.5RQCh. 3 - Prob. 3.1.6PACh. 3 - Prob. 3.1.7PACh. 3 - Prob. 3.1.8PA
Ch. 3 - Prob. 3.1.9PACh. 3 - Prob. 3.1.10PACh. 3 - Prob. 3.1.11PACh. 3 - Prob. 3.1.12PACh. 3 - Prob. 3.1.13PACh. 3 - Prob. 3.1.14PACh. 3 - Prob. 3.1.15PACh. 3 - Prob. 3.1.16PACh. 3 - Prob. 3.1.17PACh. 3 - Prob. 3.2.1RQCh. 3 - Prob. 3.2.2RQCh. 3 - Prob. 3.2.3RQCh. 3 - Prob. 3.2.4PACh. 3 - Prob. 3.2.5PACh. 3 - Prob. 3.2.6PACh. 3 - Prob. 3.2.7PACh. 3 - Prob. 3.2.8PACh. 3 - Prob. 3.2.9PACh. 3 - Prob. 3.3.1RQCh. 3 - Prob. 3.3.2RQCh. 3 - Prob. 3.3.3RQCh. 3 - Prob. 3.3.4PACh. 3 - Prob. 3.3.5PACh. 3 - Prob. 3.3.6PACh. 3 - Prob. 3.3.7PACh. 3 - Prob. 3.3.8PACh. 3 - Prob. 3.3.9PACh. 3 - Prob. 3.4.1RQCh. 3 - Prob. 3.4.2RQCh. 3 - Prob. 3.4.3PACh. 3 - Prob. 3.4.4PACh. 3 - Prob. 3.4.5PACh. 3 - Prob. 3.4.6PACh. 3 - Prob. 3.4.7PACh. 3 - Prob. 3.4.8PACh. 3 - Prob. 3.4.9PACh. 3 - Prob. 3.4.10PACh. 3 - Prob. 3.4.11PACh. 3 - Prob. 3.4.12PACh. 3 - Prob. 3.4.13PACh. 3 - Prob. 3.4.14PACh. 3 - The following four graphs represent four market...Ch. 3 - Prob. 3.4.16PACh. 3 - Prob. 3.4.17PACh. 3 - Prob. 3.4.18PACh. 3 - Prob. 3.3CTE
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