Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 3, Problem 3VC
Summary Introduction

Case summary: EBC is a cycle Manufacturing Company and in the early 2000s many bicycle manufacturer started manufacturing of mountain and speed bikes but they engaged in use of stick with cool, upright bike which was perfect for cruising City Street which make bikes more comfortable As a result, bike of EBC became more famous. They decided to open its manufacturing site in TCountry where they can easily export bike to neighboring AN Country’s nation like C Country. They also started to import bikes into the US Country which is actually cheaper for them than producing on its home soil. EBC is rapidly growing day by day but T a multi corporation bought EBC and now they can use the T’s established distribution network to reach new markets more quickly and effectively.

Characters in the case: The characters in the case are EBC a cycle manufacturing company and T a multi corporation with offices in Wisconsin, the UK Country and G Country.

Adequate information: EBC is doing well in the market because of their uniqueness in model, customer prefer their bikes more and they decided to enter into global market with better technology which can give them comparative advantage against their bigger competitors.

To discuss: The major forces that impact EBC while trading in global markets.

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Students have asked these similar questions
1) If you were the CEO of Amer Sports (Arc’teryx's parent company) looking to re-enter the Russian market, would you return as a local distributor or relocate distribution chains? Explain your answer and what distribution factors you would consider. 2) Outline an e-commerce company that has stopped all distribution to Russia. How do you think this will affect the company’s current and future operations?
7. List disadvantages for a domestic economy and the citizens of home country that come as a result of Firm's decision to go global. How could the Firm mitigate these disadvantages?
Infosys comes from India with a relatively 'corrupt' environment, but managed to develop business strategy based on ethical values ​​from core values ​​and belief systems that encourage achievement of high business performance. With this performance, Infosys is growing rapidly and successfully penetrate the global market. Question: Are the values ​​in Infosys's core values ​​and belief systems able to survive as a driver of achieving high performance in a global environment with various values ​​and ethics that may be different, even contradictory?
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