Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 3, Problem 1VC
Summary Introduction

Case summary: EBC is cycle manufacturing Company and in the early 2000s many bicycle manufacturer started manufacturing of mountain and speed bikes but they engaged in use of stick with cool, upright bike perfect for cruising City Street which make bikes more comfortable. As a result bike of EBC became more famous. They decided to open its manufacturing site in Taiwan where they can easily export bike to neighboring AN Country’s nation like C Country. They also started to import bikes into the US Country which is actually cheaper for them than producing on its home soil. EBC is rapidly growing day by day but T a multi corporation bought EBC and now they can use the T’s established distribution network to reach new markets more quickly and effectively.

Characters in the case: The characters in this case are EBC a cycle manufacturing company and T a multi corporation with offices in Wisconsin, the UK Country and the G Country.

Adequate information: EBC is doing well in the market because of their uniqueness in model. Customers prefer their bikes more so they decided to enter into global market with better technology which will give them comparative advantage against their bigger competitors.

To discuss: The advantage gain by EBC using contract manufacture in Taiwan to produce its bikes.

Blurred answer
Students have asked these similar questions
1) If you were the CEO of Amer Sports (Arc’teryx's parent company) looking to re-enter the Russian market, would you return as a local distributor or relocate distribution chains? Explain your answer and what distribution factors you would consider. 2) Outline an e-commerce company that has stopped all distribution to Russia. How do you think this will affect the company’s current and future operations?
Put simply, International Business is the means that enables the ends of Globalization.   A) True B) False
How Ikea localized its business operation in USA?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Text book image
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Text book image
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Text book image
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Text book image
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Text book image
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON