MARKETING; CONNECT ACCESS
MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
Author: Grewal
Publisher: MCG
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Chapter 3.1, Problem 2PC
Summary Introduction

To determine: The elements of social media which works best for each of the 4 E’s.

Introduction: Techniques that targets the social media networks to spread awareness about something and promotes the brand are known as social media marketing.

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