MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
Author: Grewal
Publisher: MCG
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Chapter 3, Problem 5MA
Summary Introduction
To discuss: The strategy of Person X on new product line.
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Assume that you are working in the marketing department of a major manufacturer of athletic shoes. Your firm is introducing a new product, a line of disposable sports clothing. That’s right—wear it once and toss it! You wonder if it would be better to market the line of clothing with a new brand name or use the family brand name that has already gained popularity with your existing products. Make a list of the advantages and disadvantages of each strategy. Develop your recommendation.
It is one of the clear advantages that the company presents and for which the consumer modifies his reactions to the purchase decision:
Select one:
a.Positioning strategy
b.discount and promotion
c.pricing strategy
d.media plan
Which of the following questions must be addressed when making marketing decisions?
a)
What features should the product have?
b)
What message should be used to promote the product?
c)
What retailers should be used to sell the product to the customer?
d)
How much should the product cost?
e)
All of these
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