Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 4, Problem 10DRQ
Summary Introduction

To discuss: On an example the way the ethical issues can have an impact on the marketing mix component.

The ethical issues can be defined as the identifiable issue, scenario, or opportunity that needs an organization or an individual to select among various action and should be assessed as right or wrong, ethical or unethical.

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