Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
bartleby

Concept explainers

Question
Book Icon
Chapter 4, Problem 2DYMP
Summary Introduction

To discuss: Whether there will be any sustainability issues which may have an effect on Person X’s product.

Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

Blurred answer
Students have asked these similar questions
Corporate Social Responsibility (CSR) is a crucial aspect of modern business that extends beyond the pursuit of profits. It encompasses a company's commitment to balancing economic success with ethical, environmental, and social considerations. Companies engaging in CSR initiatives often strive to make a positive impact on their communities and the world at large, addressing issues such as climate change, inequality, and community well-being. CSR programs can take various forms, from sustainable business practices and philanthropic efforts to employee volunteerism and ethical sourcing.   How can businesses effectively balance their bottom line with the broader interests of society, and what strategies can they employ to ensure they are responsible corporate citizens?
Find a company in the news today that’s acting at one level of the CSR pyramid: economic, legal, ethical, and philanthropic. Explain what action qualifies the company to be at that level of the pyramid, and then talk about how the company is being socially responsible AND how that action will ultimately benefit their businesses.
In the realm of business ethics, the concept of corporate social responsibility (CSR) plays a pivotal role. Corporate social responsibility involves businesses acknowledging and taking responsibility for the impact of their activities on society and the environment. Beyond financial gains, companies are increasingly expected to contribute positively to the well-being of the communities they operate in and the world at large. This includes initiatives related to environmental sustainability, social justice, and philanthropy. Embracing CSR not only aligns with ethical principles but also enhances a company's reputation and brand image. Stakeholders, including consumers and investors, are increasingly prioritizing socially responsible businesses, making CSR an integral component of modern business ethics.   Question: How can businesses strike a balance between maximizing profits and fulfilling their corporate social responsibility, ensuring that their pursuit of financial success aligns…
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning