Pearson eText Business in Action -- Instant Access (Pearson+)
Pearson eText Business in Action -- Instant Access (Pearson+)
9th Edition
ISBN: 9780135636459
Author: Courtland Bovee, John Thill
Publisher: PEARSON+
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Chapter 4, Problem 13QA
Summary Introduction

To determine: How proactive CSR varies from usual concept of CSR.

Introduction: Business model which allows companies to become aware of their decision and its impact on all aspects of the society is known as Corporate Social Responsibility (CSR).

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