Chapter 4, Problem 4.13CS4

Explanation of Solution

Three factors in Apple past success:

The three important factors that plays on vital role in Apple past success are listed below:

• Business model
• Marketing and branding
• Innovation

Business model:

The one of the factor which contributed to Apple success is business model.

• Apple able to manage and organize each and every section of value chain where its value can be added.
• This feature has allowed the company to preserve the industry command and it helps it to deliver the quality products and services to its customers.
• The company manages the value chain sectors where its core capability is located and departure other areas to third parties.
• The flexibility of business model is important factor for Apple success.

Marketing and branding:

The marketing strategies plays vital role which is proved for the success of Apple products...