ESSENTIALS OF ECONOMICS WITH CONNECT
ESSENTIALS OF ECONOMICS WITH CONNECT
11th Edition
ISBN: 9781266628146
Author: SCHILLER
Publisher: MCG
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Chapter 4, Problem 4QFD

Should Starbucks have increased its prices in 2018? Should it raise prices again? (See the News Wire “Inelastic Demand,”)

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A taco hut is trying to determine its demand if it changes it's price. In 2019, they sold tacos for 1.00 and sold 6,000. In 2020, they increase the price of tacos to 1.50 and demand dropped to 5,500. In 2021, the owners of the taco hut want to increase taco price to 2.00 dollars. What would demand be for 2021? What if they lowered the price to .50, how much would demand be?
If starbucks marketing department estimates the income elasticity of demand for its coffee to be 2.55, how will the prospect of an economic bust (expected to decrease consumers incomes by 3 percent over the next year) impact the quantity of coffee Starbucks expects  to sell? It will change by what percent?
Think about two products, beef and chicken. What kind of sign ( positive or negative) the cross price elasticity will have? Why ? And explain briefly
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