Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 4, Problem 9QA
Summary Introduction
To determine: Methods used to collect primary data
Introduction: Primary data is the raw data collected from different sources. The data is used in analysis and to provide information to the researchers.
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Marketing: Real People, Real Choices (9th Edition)
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