Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 4, Problem 7QA
Summary Introduction
To explain: The term descriptive research.
Introduction: The research is a study on any source or material or topic in systematic manner in order to investigate fact and determine a conclusion. Research can be done for many purposes such as increase knowledge on any topic, finding a solution to any given problem, determining the trend in human behavior.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Define and discuss problem identification and problem-solving research. Explain with the help of an example showing the relationship between these two types of research.
What are the differences between causal, exploratory, and descriptive research methods?
What is the importance of the Research Report
Chapter 4 Solutions
Marketing: Real People, Real Choices (9th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Design a research proposal in education and what can be contained in chapters one, two and threearrow_forwardDescribe the strategies for gathering information critically and effectively to inform research Strategies may include: • Reading techniques • Questioning techniques • Qualitative techniques •Quantitative techniquesarrow_forwardIdentify and describe two different research problems that are of concern to you.arrow_forward
- How can a researcher distinguish academic research from speculation or personal opinion when using secondary data?arrow_forwardDescribe about the formulation of a research problem.arrow_forwardJustify the choice of a mixed-methods research approach versus questionnaires, and outline how will you collect the data for the mixed-methods research approach.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning