MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 4, Problem 9QA
Summary Introduction
To determine: Methods used to collect primary data
Introduction: Primary data is the raw data collected from different sources. The data is used in analysis and to provide information to the researchers.
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What are the main methods to collect primary data?
Describe the three different types of data and how they were gathered.
Explain and define the three different sorts of data sources.
Chapter 4 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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