MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 4, Problem 10QA
GIGO—garbage in, garbage out—is mentioned in the chapter. What is the significance of this concept to
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q25-
Which data analytics type focuses on answering the question “How many computer monitors should we prepare for the next year-end sales?”
Select one:
a.
Prescriptive analytics
b.
Predictive analytics
c.
Descriptive analytics
d.
Diagnostic analytics
________ provides a complete analysis of the company's situation.
A. A SWOT analysis
B. Marketing budget evaluation
C. Return on marketing investment
D. A marketing audit
E. Regression analysis
11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s
a. All of the answers are correct
b. Management Process
c. Marketing Mix
d. Marketing Strategy
12.Barriers to entry is part of ___________.
a. Threats of new entrants
b. Market Rivalry
c. Competitive Advantage
d. All of the answers are correct
13.The ___________ is how much the consumer will pay.
a. Product
b. Promotion
c. Price
d. Place
14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market.
a. Selling Features
b. Value Proposition
c. Unique Product
d. None of the answers are correct
15.The ___________ is a customer segment which focuses on a wide range of potential customers.
a. Management Strategy
b. Mass Market
c. Niche Market
d. All of the answers are correct
16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services.
a. Marketing Strategy…
Chapter 4 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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- multiple1- Organizations that seek the most-qualified executive available for a specific position and are generally on assignment from the company needing a specific type of individual are referred to as A- employment agencies B- job fairs. C- progressive search firms. D-executive search firms. 2-Which of the following provides an example of special event recruiting? A- Internships B- Recruiters. C- Employment agencies D- Job fairs. 3- What is perhaps the most common approach to meeting short-term fluctuations in work volume? A. Overtime B- Subcontracting C- Temporary employees D- Employee leasing. 4- The least-expensive recruitment method that provides the broadest coverage is probably through the use of A- newspaper advertising. B- special events C- recruiters. D- employment agencies.arrow_forward(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study? (b) Why might the reverse be true?arrow_forwardProduct managers can gather user data by surveying customers, running tests with a product's beta versions, conducting market research with people who aren't current product users, and collecting behavioral data as current users interact. All these data can be analyzed--either manually or algorithmically-to identify trends, discover the reasons for those trends, and predict whether the trends are predicted to recur. What kind of analytic is the product manager using? Describe the purpose and benefit of this analytics.arrow_forward
- Which business research analysis assesses relationships between continuous data outputs and discrete data inputs? 1. Logistic Regression 2. Regression 3. ANOVA 4. Chi-Square Contingency Table 5. None of the abovearrow_forward1. Discuss the real value of marketing research and marketing information and how that value is attained. 2. Discuss the sources of internal data and the advantages and disadvantaged associated with this data. 3. Explain the role of secondary data in gathering customer insights. Where do marketers obtain secondary data, and what are the potential problems in using such data? 4. What are the advantages of web-based survey research over traditional survey research? 5. Conduct a web-based survey to at least 20 college students from different universities to learn what services their university could offer to better meet student needs.arrow_forwardNeed help writing a paragraph about an error they are making with market segmentation. *article is below Product Case Study Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones. Sam argued, “these are big ticket items. The level of…arrow_forward
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