Connect with LearnSmart Access Card for Business Driven Technology
Connect with LearnSmart Access Card for Business Driven Technology
7th Edition
ISBN: 9781259852183
Author: Paige Baltzan, Amy Phillips
Publisher: McGraw-Hill Education
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Chapter 4, Problem 9RQ
Program Plan Intro

Balanced Scorecard:

The balanced scorecard is a strategy performance management tool that is used by the managers to keep track of the execution of activities and to monitor the consequences that arise from these actions.

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What is a balanced scorecard, and how does it work? Describe the four elements that make it up.
Explaining what a "balanced scorecard" is supposed to mean should be done in as few words as possible. What does this have to do with the way a company really operates?
Explain how the balanced scorecard maximizes ROI?
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