Introduction to Business Statistics
Introduction to Business Statistics
7th Edition
ISBN: 9781111792374
Author: WEIERS
Publisher: Cengage Learning
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Chapter 4.2, Problem 4.3E

A pharmaceutical finn’s annual report states that company sales of over-the-ounter medicines increased by 48.1 %.

a. To the firm itself, would this information be primary data or secondary data?

b. To a competitor, what type of information would this represent?

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Introduction to Business Statistics

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