MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 4.4, Problem 1PC
Summary Introduction

To determine: The difference between conscious marketing and corporate social responsibility (CSR).

Introduction: Conscious marketer is one who uses the holistic and ethical approach for marketing. The marketer is aware of all the new changes in the market and applies all kinds of strategies in the market.

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What is the concept of social responsibility? What does it mean for company to be socially responsible?
What does social responsibility consist of? How socially conscious should companies be?
In what way does corporate social responsibility differ from consciousmarketing?
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