Operations Management, Binder Ready Version: An Integrated Approach
Operations Management, Binder Ready Version: An Integrated Approach
6th Edition
ISBN: 9781118952610
Author: R. Dan Reid, Nada R. Sanders
Publisher: WILEY
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Chapter 5, Problem 1.1CQ
Summary Introduction

To determine: The factors through which an advertising company GC measured its quality along with the ways through which an advertising company GC will ask about the quality from its customers.

Introduction: From the given case, it is observed that an advertising company GC is facing the problem of customer shortage. CEO of the company himself admitted that the customer base of the company GC is decreasing gradually. GC company has not focused on what customers view over quality instead of their idea of quality.

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