Essentials of MIS (13th Edition)
Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 5, Problem 3IQ
Program Plan Intro

Digital Marketing:

  • It denotes advertising of products in addition to services using digital expertise.
  • It includes display advertising, mobile phones and other mediums.
  • The digital channels includes:
    • Search engines
    • Websites
    • Social media
    • Email
    • Mobile apps
  • It covers a wide range of marketing activities that includes paid search, content marketing, Email marketing and Mobile Marketing.
  • It helps to connect with current as well as potential customers.

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