Business Essentials (11th Edition)
Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 5, Problem 5.17TE
Summary Introduction

Summary:

Person AJ has loads of experience in the travel industry as a manager and a sales director. He is primed and ready to start his own venture Company DV. The business offers travel planning services for families and individuals. He hopes the business to grow by at least 10% every year through making advertisements and other means.

To explain: The mission statement and why it is important.

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Identify a particular type of business you may wish to start. You are required to:1. Develop a written mission statement for that business2. Construct a set of goals for the business3. From the set of goals developed in (2) above, formulate specific verifiable objectives4. Devise a statement of social responsibility (CSR) for the business5. Discuss two strategies that you intend to adopt to grow the business
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