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MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 5, Problem 5LO
Summary Introduction
To identify: The basic elements included in emerging a global marketing mix.
Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.
Marketing mix is the mixture of price, product, promotion and distribution (place).
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Chapter 5 Solutions
MKTG 9:STUDENT ED.-TEXT
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- Discuss about the entry strategies of Global Marketing .arrow_forwardHow do Global marketing target markets throughout the world?arrow_forwardList the advantages and disadvantages of different ways of entering the global market and the effect of the external environment on the firm’s marketing mix?arrow_forward
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