Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 5.3, Problem 1LO
Summary Introduction
To explian: The 3 ways how customers will rely on social media to make purchase decisions.
Social media marketing is a process used to promote goods or service through digital tools or website. It is a media used by the users to exchange information, messages, content, data, and ideas.
Social media platform is the hub for an online community.
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Describe the ways in which consumers and businessesuse social media for their buying decisions.
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how does social media create the needs of the consumer?
Chapter 5 Solutions
Contemporary Marketing
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