MARKETING:CORE
MARKETING:CORE
8th Edition
ISBN: 9781260711455
Author: Kerin
Publisher: RENT MCG
Question
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Chapter 5.4, Problem 5.4LO
Summary Introduction

To discuss: The significance and the online purchasing nature in the reseller, industrial, and the government organizational markets.

Introduction:

An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as consumer behavior.

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