MYMKTGLAB NEW DESIGN MKTG(CUSTOM)
2018th Edition
ISBN: 9781323825518
Author: Pearson
Publisher: INTER PEAR
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Question
Chapter 6, Problem 1ALC
Summary Introduction
To identify: Certain companies that practice the various types of segmentation.
Introduction:
Classifying the market into various smaller sections based on the buyer’s different needs and wants, characteristics, and behaviors is called market segmentation. This would help to reach buyers with various marketing strategies or product mixes. Marketing segmentation can be classified into “geographic, psychographic, demographic, and behavioral variables”.
Expert Solution & Answer
Explanation of Solution
The following are the examples of companies that practice the various type of market segmentation:
- Company N mainly utilizes the demographic variables for their market segmentation
- Company K segment their market on the basis of the age ranges and the things that they have their keen interest
- Company MO segments their market on the basis of psychographic, behavioral, and geographic segmentation
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Chapter 6 Solutions
MYMKTGLAB NEW DESIGN MKTG(CUSTOM)
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Similar questions
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