MICROECONOMICS
MICROECONOMICS
21st Edition
ISBN: 9781260229431
Author: McConnell
Publisher: MCG
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Chapter 6, Problem 1RQ

Suppose that the total revenue received by a company selling basketballs is $600 when the price is set at $30 per basketball and $600 when the price is set at $20 per basketball. Without using the midpoint formula, can you tell whether demand is elastic, inelastic, or unit-elastic over this price range? LO6.2

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**Asking for part (d) only** Suppose the demand for crossing the Golden Gate Bridge is given by Q = 10,000 − 1,000P. (LO6) a. If the toll (P) is $3, how much revenue is collected? b. What is the price elasticity of demand at this point? c. Could the bridge authorities increase their revenues by changing their price? d. In 2019, the San Francisco Bay area Water Emer- gency Transportation Authority (WETA) announced it was considering the implementation of hovercraft service as a supplement to existing ferries. Suppose that a fast hovercraft alternative to the Golden Gate Bridge is implemented between Marin County and San Francisco. How would the new service affect the elasticity of demand for trips across the Golden Gate Bridge?
For the first time in two years, Big G (the cereal division of General Mills) raisedcereal prices by 4 percent. If, as a result of this price increase, the volume of all cerealsold by Big G dropped by 5 percent, what can you infer about the own price elasticityof demand for Big G cereal? Can you predict whether revenues on sales of its LuckyCharms brand increased or decreased? Explain. (LO1, LO3)
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Price Elasticity of Supply; Author: Economics Online;https://www.youtube.com/watch?v=4bDIm3j-7is;License: Standard youtube license