Case summary:
Company U is Multinational Transportation Network Company of Country U which provides ride sharing services by connecting the independent drivers with the help of an application. It understands its target markets and maintains a strong marketing mix.
The main reason for Company U application is popular because the users to contact the drivers near the area or surroundings. The business model takes an advantage of smartphone to connect with independent drivers and their cabs.
The target market of Company U is Millennials and Generation Z because of their interests, lifestyle and low interests on auto ownership. Company U operates its services in locally as well as it expands operations globally also.
It operates in an industry where trust between the strangers are important. The trust of comfortable and safety rides. Proper rating system helps to assure this trust and reliability.
Company U follows cost leadership for determining the prices and it also uses algorithm for estimating fees when the demand is high. It spreading awareness and creating buzz in the market to promote their brand and it faces the competition from Company O and Company L. It has widely popular among consumers and independent contractors.
To discuss: Ethical challenges that Company U faces while using application based on peer-to-peer sharing technology.
Trending nowThis is a popular solution!
Chapter 6 Solutions
MARKETING (LOOSELEAF)
- What advice would you have for parents of young children in regard to using websites and apps?arrow_forwardWhy would customers have privacy concerns while making purchases on social networking sites like Facebook, which already know so much about them?arrow_forwardWhy may it be problematic if email providers read their customers' messages?arrow_forward
- Discuss the ethical considerations surrounding persuasive technology, including issues related to privacy, consent, and manipulation. Provide examples of controversies in this field.arrow_forwardWhat ethical and legal implications could there be for adding a new battery feature to smartphone products?arrow_forwardWhat are some of the social implications of the use of smartphones by an increasing percentage of the worlds populationarrow_forward
- Should organizations fear websites where consumers post negative messages about products and services? What actions can companies take in response to this disruptive influence?arrow_forwardWhat management, organization, and technological concerns arise while developing a mobile app?arrow_forwardDo you believe that using social media could help in connecting and building relationships with customers? Defend your answer.arrow_forward
- What are the social and ethical implications of social media (Tiktok, Facebook, IG, Twitter, etc.)?arrow_forwardCompare healthy social media use from a personal standpoint, a business standpoint, and an educational standpoint - what considerations need to be made for each?arrow_forwardWhat are the societal implications of the rising usage of mobile phones throughout the world?arrow_forward