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MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 6, Problem 4LO
Summary Introduction
To discuss: The manner in which few marketers are reconceptualising the customer decision-making process.
Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.
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