MARKETING
MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
bartleby

Concept explainers

Question
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Chapter 6, Problem 8LO
Summary Introduction

To identify: The psychological factors and discuss the psychological factors that affects the customer buying decisions.

Psychological factor: is based on the behaviour of an individual. It includes the internal factors such as attitudes, self-concepts, perceptions, needs, and motives.

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