Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
expand_more
expand_more
format_list_bulleted
Question
Chapter 6, Problem 7DRQ
Summary Introduction
To find: The four main category of variables to segment the consumer market and examples of product market that are segmented by this category.
Market Segmentation:
Classifying market into various smaller sections is based on the buyer’s different requirements, wants, and behaviors and it is called market segmentation. This would help to reach the buyers with various marketing strategies and or product mixes. Marketing segmentation is classified into “geographic, psychographic, demographic, and behavioral variables”. Marketing strategy of the company is implemented on the various market segmentation
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Discuss the concepts of market segmentation and product positioning, and explain how they are related. What are the variables that can be used to segment markets? Also, how many variables should typically be used to segment markets efficiently? Justify your answer.
Identify the categories of variables used by Umpqua Bank to segment the business and consumer markets. What additional variables might help the bank define suitable segments for marketing attention?
Identify and describe four major categories of variablesthat can be used to segment consumer markets. Giveexamples of product markets that are segmented byvariables in each category.
Chapter 6 Solutions
Marketing
Ch. 6.1 - Prob. 1VCCh. 6.1 - Prob. 2VCCh. 6.1 - Prob. 3VCCh. 6.2 - Prob. 1CCh. 6.2 - Prob. 2CCh. 6.2 - Prob. 3CCh. 6 - Prob. 1DRQCh. 6 - Prob. 2DRQCh. 6 - Prob. 3DRQCh. 6 - Prob. 4DRQ
Ch. 6 - Prob. 5DRQCh. 6 - Prob. 6DRQCh. 6 - Prob. 7DRQCh. 6 - Prob. 8DRQCh. 6 - Prob. 9DRQCh. 6 - Prob. 10DRQCh. 6 - Prob. 11DRQCh. 6 - Prob. 12DRQCh. 6 - Prob. 13DRQCh. 6 - Prob. 14DRQCh. 6 - Prob. 15DRQCh. 6 - Prob. 16DRQCh. 6 - Under what conditions might a firm use multiple...Ch. 6 - Prob. 1DYMPCh. 6 - Prob. 2DYMPCh. 6 - Prob. 3DYMPCh. 6 - Prob. 1SCCh. 6 - Prob. 2SCCh. 6 - Prob. 3SC
Knowledge Booster
Similar questions
- Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variable(s) do you think Bata is using?arrow_forwardBuild a Marketing Analytics Toolkit with Cluster Analysis, Choice Models, Conjoint Models and Market Response Modelsarrow_forwardName and describe the four major sets of variables that might be used in segmenting consumer markets and Which segmenting variable(s) do you think Pizza Hut is using?arrow_forward
- TRUE/FALSE When using a market segmentation strategy, a firm tends to lose control of costs because of the number of segments it competes in.arrow_forwardWhat variables might be used to segment these consumer markets? (a) lawnmowers, (b) frozen dinners, (c) dry breakfast cereals, and (d) soft drinks.arrow_forwardSegmentation, Target Market Identification and Positioning: What are some ways one can conduct a segmentation analysis considering various ways to segment the wider market and select the optimal target market segment(s) for generatorsarrow_forward
- What variables might be used to segment these consumer markets? (a) lawn mowers, (b) frozen dinners, (c) dry breakfast cereals, and (d) soft drinks.arrow_forwardA college wants to focus its marketing efforts on retention of current students. They have a choice of segmenting the undergraduate student market on either geographic or psychographic basis. Discuss the different between the two-segmentation basis and which one would be a better approach and justify your answerarrow_forward
arrow_back_ios
arrow_forward_ios
