Geodemographic segmentation, find the firm that utilizes this segmentation and the reason for using it. Market segmentation is the strategy used in marketing which classifies a huge segment into identifiable segments. The purpose of market segmentation is to fulfil the expectations of consumers.

Question

Name and describe the four major sets of variables that might be used in segmenting consumer markets and Which segmenting variable(s) do you think Pizza Hut is using?

Answer 1

Question

Chapter 6, Problem 9DRQ

Summary Introduction

To discuss: Geodemographic segmentation, find the firm that utilizes this segmentation and the reason for using it.

Market segmentation is the strategy used in marketing which classifies a huge segment into identifiable segments. The purpose of market segmentation is to fulfil the expectations of consumers.

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