Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 6.2, Problem 6.2LO
Summary Introduction
To discuss: The basic features of the organizational buying, which differs from the consumer buying.
Introduction:
An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as
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List and discuss the key characteristics of organizational buying that make it different from consumer buying.
Describe the three organizational buying situations
Why does the organizational buying processcontain more steps than the consumerbuying process?
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- Enumerate with suitable illustration the contrast between the buying behaviour for Consumer Markets and Industrial Marketsarrow_forwardMake use of relevant examples as you discuss the factors that influence the customer and the buying processarrow_forwardUnderstanding factors that affect buying behavior helps marketing managers to predict consumer responses to marketing strategies and helps to develop a marketing mix.; True or Falsearrow_forward
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