EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Chapter 6.4, Problem 1LO
Summary Introduction
To identify: The 5 social factors that impact
Consumer behaviour is the study how a customer make the buying decision. Marketer records every action of the customer in the market place to know the buying behaviour of the customer.
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Explain What are the factors that influence consumer behavior?
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Chapter 6 Solutions
EBK CONTEMPORARY MARKETING
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- Psychological factors determine how consumers perceive and interact with their environments and influence the ultimate decisions of consumers. What do they include?arrow_forwardHow do pandemics such as Covid 19 impact consumer behavior?arrow_forward3. What are the general factors which affect consumer behavior? Explain the role of social and personal factors .arrow_forward
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