MARKETING LOOSELEAF W/CONNECT
6th Edition
ISBN: 9781264013012
Author: Grewal
Publisher: Cengage Learning
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Chapter 6.5, Problem 3PC
Summary Introduction
To list: The tactics that can be utilized by the stores in order to have an influence on the decision process by the consumers.
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Make use of relevant examples as you discuss the factors that influence the customer and the buying process
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