MARKETING LOOSELEAF W/CONNECT
6th Edition
ISBN: 9781264013012
Author: Grewal
Publisher: Cengage Learning
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Question
Chapter 6.6, Problem 1PC
Summary Introduction
To determine: The ways in which information are processed by low versus high involvement consumers.
Introduction: The consumer buying decision process starts with an unsatisfied need and the consumer would like to go from their real state to a wanted state.
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