Management Information Systems: Managing The Digital Firm (16th Edition)
Management Information Systems: Managing The Digital Firm (16th Edition)
16th Edition
ISBN: 9780135191798
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
Question
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Chapter 7, Problem 1IQ
Program Plan Intro

 Digital marketing:

  • Digital marketing refers to the marketing of services or products using digital technologies.
  • Its main source is Internet but also it was promoting in the display advertising, mobile phones and other digital medium.
  • Basically, it is used for brand promotion and for band awareness.

Expert Solution & Answer
Check Mark

Explanation of Solution

 Reasons for taking a digital marketing course:

 “Yes”, the user might have taken a digital marketing course.

 Reason:

  • The digital marketing course is especially designed to educate the person about complete digital marketing.
  • There is huge and still growing demands for digital marketers, so the person might choose digital marketing course.
  • The person wants to invest his or her career based on this course on a long term basic.
  • This course helps to increase job opportunities.
  • If one wants to start a new business based on digital marketing, this course will be more helpful for his business.

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