EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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- You are now consulting for an established beverage company. Include a discussion about the company's need to refresh its online image and how the internet should be utilized as part of the broader marketing plan. It is recommended to create mockups of any live web pages before releasing them to the public.arrow_forwardYou advise for a big soda manufacturer. Tell the company how to use the internet in their marketing plan and how to boost their online image. Plan any needed web pages.arrow_forwardWhat are some of the ways by which you can easily identify your target market?arrow_forward
- Thanks for the answer. Please provide me some references.arrow_forwardThere are so many ways or methods to get feedback from customers, identify and explain one, its uses, advantages and disadvantages.arrow_forwardWhat is Customer Relationship Management (CRM), and why is it essential for businesses? Provide real-world examples.arrow_forward
- Can You Sell Customer Information[1] When customers buy products through an online company, they leave a lot of information behind, including their name and address and the types of products they have viewed while browsing. Partner companies often approach businesses to buy this type of data to find out more about customers’ purchasing patterns. But is it right to sell customer information? And even if it is not sold, should it even be used in house? David Hennessey, professor of marketing at Babson College, believes that using consumer information is a privacy and fairness issue if not a legal one, certainly because, in most cases, people believe they are making purchases anonymously or are somehow otherwise protected. Hennessey suggests that companies unsure about their right to sell customer data should consult the company’s code of ethics to determine how much information can be used internally and externally. He adds that the company could create its own policy to set standards…arrow_forwardWhy the aim of customer relationship management is to create not just customer satisfaction, but also customer delight ?arrow_forwardDescribe the possible advantages and disadvantages of Customer Involvement?arrow_forward
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