The challenges of marketing a product which has appeal to several generational market segments. Introduction: Generational segment refers to a segment consisting of all those people who have been born in the same span of time and have similar tastes and preferences. The challenges of marketing a product which has appeal to several generational market segments are- The generational market segments include people from different generations and so they do not respond in the similar manner to the marketing techniques. The different generations include baby boomers, Gen X and millennials. A marketer has to adopt different techniques to target different generations. A product which has appeal to several generational market segments makes it difficult for the marketer to decide which marketing technique to choose. Marketer has to implement diverse marketing techniques. For example- millennials focus more on social media channels, so they should be targeted on such social media channels whereas baby-boomers lack in adapting to the technology so they can not be found on various social media platforms.

MARKETING:REAL PEOPLE,REAL CHOICES

10th Edition

ISBN: 9780135199893

Author: Solomon

Publisher: RENT PEARS

See similar textbooks

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Chapter 7, Problem 35C

Chapter 7, Problem 37C

Students have asked these similar questions

. What factors influence customers' preferences for certain product categories or industries?

Select three everyday products and show how these different products might be aimed toward different market segments. Explain how the marketing mix different for each segment.

How do consumers go about deciding whether to adopt a new product?

Knowledge Booster

Similar questions

What factors contribute to consumers' decisions to switch from one product or brand to another?
Why are there still so many unsuccessful products despite the implementation of marketing concept?
What is a consumer product? Describe the characteristics of each type of consumer product and give examples of each.
what are the ways through which companies can ensure that their marketing mix supports the development and delivery of a consistent brand experience for their customers?
What characteristics of a new product affect its rate of adoption? How will each factor influence the rate of adoption of electric automobiles?
What is Desirable products?
What are the differences between industrial vs. Consumer generalized goods?
List signiﬁcant new products that have been marketed in your lifetime. Next to the product indicate whether it was a totally new concept or pre-existing product. 1. 2. 3. 4. 5.
Please tell me how marketers screen ideas to find appropriate product ideas during product development. What does it mean that a product is a good “fit” for a company?
Why would firms want to differentiate their products, even if “on average” consumers liked them equally well?

Recommended textbooks for you

Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing

Marketing

ISBN:9780357033791

Author:Pride, William M

Publisher:South Western Educational Publishing

SEE MORE TEXTBOOKS

Solution Summary: The author explains the challenges of marketing a product which has appeal to several generational market segments.

Want to see the full answer?

Chapter 7 Solutions