Social Psychology, 10th Edition
10th Edition
ISBN: 9780134678405
Author: Elliot Aronson, Timothy Wilson, Samual Sommers
Publisher: PEARSON
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Question
Chapter 7, Problem 6TY
Summary Introduction
Introduction
The correct answer is option (a) make up a flier that gives convincing reasons why the toothbrush is so good. Attitudes can be influenced by central routes of persuasion—careful analysis and evaluation of an argument—as well as peripheral routes of persuasion—using more subjective cues to quickly make a decision. The peripheral route is an effective predictor when the behavior is spontaneous, when there are distractions, and when there is less time to process information. Peripheral cues include attractiveness of the speaker or celebrity endorsements.
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Social Psychology, 10th Edition
Ch. 7 - Prob. 1RQ1Ch. 7 - Prob. 2RQ1Ch. 7 - Prob. 3RQ1Ch. 7 - Prob. 4RQ1Ch. 7 - Prob. 5RQ1Ch. 7 - Prob. 1RQ2Ch. 7 - Prob. 2RQ2Ch. 7 - Prob. 3RQ2Ch. 7 - Prob. 4RQ2Ch. 7 - Prob. 5RQ2
Ch. 7 - Prob. 1RQ3Ch. 7 - Prob. 2RQ3Ch. 7 - Prob. 3RQ3Ch. 7 - Prob. 4RQ3Ch. 7 - Prob. 5RQ3Ch. 7 - Prob. 6RQ3Ch. 7 - Prob. 1RQ4Ch. 7 - Prob. 2RQ4Ch. 7 - Prob. 3RQ4Ch. 7 - Prob. 4RQ4Ch. 7 - Prob. 5RQ4Ch. 7 - Prob. 1RQ5Ch. 7 - Prob. 2RQ5Ch. 7 - Prob. 3RQ5Ch. 7 - Prob. 4RQ5Ch. 7 - Prob. 5RQ5Ch. 7 - Prob. 1SWCh. 7 - Prob. 1TYCh. 7 - Prob. 2TYCh. 7 - Prob. 3TYCh. 7 - Prob. 4TYCh. 7 - Prob. 5TYCh. 7 - Prob. 6TYCh. 7 - Prob. 7TYCh. 7 - Prob. 8TYCh. 7 - Prob. 9TYCh. 7 - Prob. 10TY
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