Operations Management
Operations Management
11th Edition
ISBN: 9780132921145
Author: Jay Heizer
Publisher: PEARSON
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Chapter 8, Problem 1.3VC
Summary Introduction

Case summary:

The director of marketing department is looking for a new site that will maximize the sales at new stores while cannibalizing the sales at the existing locations.  The availability of powerful software att allows to select a site in few minutes is what changed over the years.

They have partnered with a  software provider to find the alternative for a new store location. The spot selected for the new location is based on many factors such as visibility and near to real estate and others.

To determine: Which three classes has the most restaurants.

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What is Location Analysis Techniques?
1) Tabrane Pharmaceuticals is planning to open a new manufacturing facility as part of its expansion plans. The firm has narrowed down the search to locate its new manufacturing facility to five sites. The assessment of these sites is to be made on the basis of the five subjective location factors given below. The firm plans to use a five-point scale (excellent = 5, and poor = 1) to quantify and compare subjective opinions about the relative goodness of the sites. The weight reflects the importance of each factor in the decision.   What is the weighted score for each site? Which site should the firm choose?     Locations Factor Weight Moratuwa Jaffna Negombo Kalmunai Galle Labor Climate 0.20 5 3 3 4 4 Proximity to Markets 0.20 4 2 1 4 2 Quality of Life 0.15 4 4 4 1 3 Proximity to Suppliers 0.20 1 3 2 1 5 Taxes 0.25 2 5 3 4 3   2) Ceylon Steel produces steel alloy plates. The firm…
Explain 5 consequences of location strategy?
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