Introduction:
Company RL has an expanding chain of business which had grown to 705 locations with $2.6 billion in country U’s annual sales. Though there were many competitors in the market, the growing business of company RL indicated that the firm has large room for growth. The director of marketing development, Person RR, is incharge for identifying sites which will maximize the store sales without compromising existing sales.
The features for identifying a good location has not changed in the past 40 years but the time duration of decision making has been minimized due to software development. Company RL parterned with company MIC which contains powerful GIS for analyzing the trade area. MIC allows Person RR to develop psychographic profile of potential trade areas for company RL.
MIC segmented country U into 72 segements of customer profile. Person RR wants the new site to be atleast 3 mile from the exisiting RL firm and which not negatively impact its sales more than 8%. A specific spot selected lies in the hands of seven real estate brokers of company RL.
To determine: The three classes of the chains which has most restaurant.
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Principles of Operations Management: Sustainability and Supply Chain Management, Student Value Edition (10th Edition)
- Eco-Shop Marketing SDN BHD is the company which is based in Malaysia and one country (location) to penetrate is Singapore. you should come out with extensive analysis about the product/services and the location choice. Analysis should include internal analysis of the product/services and external analysis of the environment that will influence the success of the foreign investment. Highlight in the assignment, the strategy that you choose to penetrate the international market. The content for this finding and analysis is market selection. The information about the company. https://welcome.eco-shop.com.my/arrow_forwardDuring the 1990s, many North American, European, and Asian MNEs set up operations in Mexico, tapping into its location-specific advantages such as (1) proximity to the world's largest economy (the United States); (2) market-opening policies associated with NAFTA membership; and (3) abundant, low-cost, and high-Quality labor. None of these has changed much. Yet, by the 15th anniversary of NAFTA (2009), a significant number of MNEs were starting to curtail operations in Mexico and move to China (see Chapter 8). Use institution-based and resource-based views to explain why this is the case.arrow_forwardPan American Refineries, headquartered in Houston, must decide among three sites for the construction of a new oilprocessing center. T he firm has selected the six fac tors listedbelow as a basis for evaluation and has assigned rating weights from I to 5 on each factor: Subhajit Chakraborty, the CEO, has rated each location for each factor on a 1- to I 00-point basis a) Which si te will be recommended based on total weighted scores?b) If location B's score for Proximity to port facilities was reset at 90, how would the result change?c) Wha t score would location B need on Proximity to port faci lities to change its ranking?arrow_forward
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- Defy Opens a World Class Warehousing and Distribution Centre in Danskraal, Ladysmith Defy’s new Danskraal warehouse comes with an additional R170 million investment to the Ladysmith area, contributing to over 130 jobs. South Africa’s largest manufacturer and distributor of major domestic appliances, Defy, announces today the official opening of their new world-class distribution and warehousing centre in Danskrall, Ladysmith on 19 May. The new facility represents a R170 million investment into the Ladysmith area and will create over 130 jobs within the surrounding communities. Q.1.Organising must be seen as an ongoing process through which managers create structure. With the use of examples, discuss why organising is important in Defy’s new world-class distribution and warehousing centre in Danskrall, Ladysmith that will create over 130 jobs within the surrounding communities. The Defy Danskraal warehouse can process the loading and unloading of more than 200 trucks per day and has a…arrow_forwardAfter six months of study, much political arm wrestling, and some serious financial analysis, Dr Martin Starr, president of Southwestern University, had reached a decision. To the delight of its students and to the disappointment of its athletic boosters, SWU would not be relocating to a new football site but would expand the capacity at its on-campus stadium. Adding 21,000 seats, including dozens of luxury skyboxes, would not please everyone. The influential football coach, Billy Bob Taylor, had long argued the need for a first-class stadium, one with built-in dormitory rooms for his players and a palatial office appropriate for the coach of a future NCAA champion team. But the decision was made, and everyone, including the coach, would learn to live with it. The job now was to get construction going immediately after the current season ended. This would allow exactly 270 days until the upcoming season opening game. The contractor, Hill Construction (Bob Hill being an alumnus, of…arrow_forwardKen Gilbert owns the Knoxville Warriors, a minor league baseball team in Tennessee. He wanted to move the Warriors south, to Mobile (Alabama) or Jackson (Mississippi). The table below provides the factors that Gilbert thinks are important, the weights, and scores for Mobile and Jackson. a) Which site should he select?b) Jackson just raised its incentive package, and the new score is75. Why doesn’t this impact your decision in part (a)?arrow_forward
- The EU has made changes in airline regulation that dramatically affect major European carriers such as British International Air, KLM, Air France, Alitalia, and Swiss. With ambitious expansion plans, British International Air (BIA) has decided it needs a second service hub on the continent, to complement its large Heathrow (London) repair facility. The location selection is critical, and with the potential for 4,000 new skilled blue-collar jobs on the line, virtually every city in Western Europe is actively bidding for BIA's business. After initial investigations by Holmes Miller, head of the Operations Department, BIA has narrowed the list to 9 cities. Each is then rated on 12 factors, as shown in the table below. City Italy France Germany Factor…arrow_forward13. Bowties-R-Us plans to open a new factory and is looking for a suitable location. They have narrowed their choice down to three locations, Zhengzhou, China; Tijuanna, Mexico; and Nashvile, TN. They have defined four factors and have assigned weights (in parentheses) to these factors as follows: wage rates (60), construction costs (20), logistics (10), and climate (10). They then rated the three locations for the four factors, using a scale of one to five (1=worst, 5=best). Their ratings are as follows: Location ( Zhengzhou) (Tijuanna) (Nashville) Factor: Wage rates ( 5 ) ( 4 ) ( 1 ) Construction costs (. 5 ) ( 5 ) ( 3 ) Logistics ( 1 ) ( 3 ) ( 5 ) Climate ( 3 ) ( 2 ) ( 4. ) I.) Using the factor rating method, calculate the scores and totals for each location a. Zhengzhou = 5, Tijuana = 4, Nashville = 1 b. Zhengzhou = 14, Tijuana = 14, Nashville = 13 c. Zhengzhou = 60, Tijuana = 20, Nashville = 10 d. Zhengzhou = 440, Tijuana = 390, Nashville = 210 e. Cannot…arrow_forwardHarden College is contemplating opening a Europeancampus where students from the main campus could go to take courses for 1 of the 4 college years. At the moment, it is con-sidering five countries: The Netherlands, Great Britain, Italy, Belgium, and Greece. The college wishes to consider eight factorsin its decision. The first two factors are given weights of 0.2, whilethe rest are assigned weights of 0.1. The following table illustratesits assessment of each factor for each country (5 is best). issuearrow_forward
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