Concept explainers
A cellphone provider has the business objective of wanting to estimate the proportion of subscribers who would upgrade to a new cellphone with improved features if it were available at a substantially reduced cost. Data are collected from a random sample of 500 subscribers. The results indicate 135 of the subscribers would upgrade to a new cellphone at a reduced cost.
a. Construct a
b. How would the manager in charge of promotional programs use the results in (a)?
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