EBK STRATEGIC MANAGEMENT: CONCEPTS
EBK STRATEGIC MANAGEMENT: CONCEPTS
4th Edition
ISBN: 8220106797259
Author: Rothaermel
Publisher: YUZU
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Chapter 8, Problem 2DQ
Summary Introduction

To explain: The ways by which a firm can have competitive advantage through related diversification.

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How can related diversification create a competitive advantage for the firm? Keeping the advantages of related diversification in mind, think back to the example of Delta's vertical integration decision to acquire an oil refinery- clearly an unrelated diversification move. What challenges might Delta confront in operating this refinery?
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